Have a second Helping
Sometime a Beer Is More than Just a Beer... It's Hope.
Drinking a great beer for a good cause is the perfect way to start the new year. As we celebrate the fifth release of SweetWater Second Helping, we think back on how it all started--with Ryan Hidinger meeting with SweetWater Brewing Company to dream up this unique IPA brewed with juniper berries, all the while with restaurant workers in mind. When 100 percent of the proceeds benefit the Giving Kitchen, never question having a Second Helping.
We’ve raised nearly $250,000 during Second Helping’s first four years, with over $54,000 raised just in 2017 to help pay for light bills and water bills and rent with the support of SweetWater and United Distributors, who we are so thankful to have as dedicated partners in this effervescent annual venture. And we’re thrilled to add Crosby Hop Farm to that list this year to be able to do even more for restaurant workers in crisis as we expand into new cities in Georgia this year, as they generously donated the hops for the Second Helping brew.
You can read more about the story behind Second Helping in the Bitter Southerner’s recent article, A Second Helping of Generosity. Delta’s Sky Magazine also shouted out to Second Helping in their November article, An Appetite for Giving Back.
WHERE TO FIND IT:
For the first time ever, Second Helping is available in kegs and 16-ounce cans in retail stores, plus select restaurants and bars. Look for Second Helping at independent package stores and Metro Atlanta Kroger and Publix. Second Helping is also available on draft and in cans at the SweetWater Brewing Company tap room.
Q&A: Zak Schroelucke of Crosby Hop Farm
Tell us about Crosby Hop Farm!
Crosby Hop Farm is a leading hop grower, merchant and processor. For five generations, the Crosby family has grown hops in Oregon’s beautiful Willamette Valley, just 45 minutes south of Portland. As a Salmon-Safe grower and Certified B Corporation®, we’re proud to use our business as a force for good, and we are grounded by our core values: quality, sustainability, innovation and community. We’ve been growing hops for over 100 years and love connecting with craft brewers from all over the world.
How did the Crosby/SweetWater partnership on Second Helping come about?
Funny enough, I actually used to work for SweetWater. I consider them my family. I was working in the tasting room when Second Helping was in development by Nick and Ryan and fell in love with the idea that beer could be used to better communities and help those in need. I was hooked on that concept and the Giving Kitchen as an organization.
As time went on, I moved to Portland, OR and began a new career working for Crosby Hop Farm after nine great years at SweetWater. Not too long after, one of my best friends, Bryan Schroeder, became the Executive Director for GK and proposed the idea of partnering on this beer by brewing with Crosby-grown hop varieties. It was the perfect opportunity to marry my current role at Crosby with the Atlanta restaurant community I was so connected to in the past. Great people. Great cause. Great beer. Easy—YES!
Can you talk about the specifics of Crosby’s contribution to the 2018 batchof Second Helping?
We donated Crosby®-grown Centennial, Chinook and Cascade hops to reduce the brewing costs for the beer, and as a result, to increase the funds raised for the Giving Kitchen. SweetWater donates 100 percent of the proceeds to GK, so this felt like a great way to contribute. We also donated a farm tour for the live auction held at the annual Team Hidi fundraising event. We’re stoked to hang out with the winners of that one!
What’s your favorite thing about this year’s batch of Second Helping?
Other than awesome hops, I would have to say the fact that Second Helping is available in 16-ounce cans! I love sharing great beer in many settings. Whether it’s on a hike or urban excursion, tasty beer in tall boy cans always comes in handy.
Why was it important for you to partner on a project to support the Giving Kitchen?
The Giving Kitchen directly supports the community that serves craft beer (both figuratively and literally) and keeps our industry healthy. These passionate individuals who spread the gospel of great beer one pint at a time help the craft beer industry grow and prosper. The industry is an ecosystem, and we need to take care of all the parts.
Anything else you’d like to add?
We’re thrilled to partner with SweetWater Brewing Company and the Giving Kitchen on this brew! Not only is there a great cause behind it, but the beer is REALLY GOOD. I’m a big fan of juniper and feel the hop bill pairs nicely with the resinous pine flavor that comes from juniper berries. Great for food pairings, and awesome on its own. For some reason I really want a beer now...