Wits' End Productions Gives Back Through Partnership
A letter from Nikke Landa
Account Director and Video Producer at Wits’ End Productions
At Wits’ End Productions, we’re storytellers. Experience makers. We thrive on the details that evoke emotion and deliver a compelling message to the audience. As food is so often an integral part of this creation, we’ve spent years working side by side with those in the food service industry. We understand the extended hours, the hard work, love and pride that goes into making something memorable and hold a special place in our hearts for our partners in this industry. Beyond the experience of any event, any video content, any activation - what is it to experience a crisis, but with support? A helping hand during unexpected turmoil can be...everything.
We came to know Giving Kitchen during the Great Quiet, when our fast-paced existence came to an abrupt halt. The team at WITS’ was restless and looking for a way to connect with our community and to help others. While the world was stuck at home we launched Test Your Wits, a series of virtual game nights as a way to raise funds for Giving Kitchen. And since the Spring of 2020, we’ve committed ourselves to spread the word about this organization.
Through Giving Kitchen, we at Wits’ End Productions can extend a helping hand with much greater reach than anything we could do on our own. This one organization is working hard to be a support to thousands. As an in-kind sponsor, it’s been easy to share our resources with this group. The people of Giving Kitchen represent the very type of kindness that we want to give back to the world. Every person that we’ve encountered in the organization, every testimony that we’ve recorded, reflects a light ignited by the mission to fight for food service workers in need.
Working with this group to tell their ever-evolving story has meant that we get a front row seat to the ways that they are impacting lives and expanding their services in the Southeast. We’re honored to be involved and grateful to Giving Kitchen for being a resource for those in the industry who find themselves in times of need. Meeting a crisis with compassion and care is just the sort of experience that we at WITS’ live for.